MAKNA PESAN KOMUNIKASI MOTIF KAIN SUTERA SENGKANG PILIHAN KONSUMEN DI KOTA MAKASSAR

Sulvinajayanti, Sulvinajayanti and Hafied, Cangara and Tuti, Bahfiarti (2015) MAKNA PESAN KOMUNIKASI MOTIF KAIN SUTERA SENGKANG PILIHAN KONSUMEN DI KOTA MAKASSAR. Jurnal Kareba, 4 (1). pp. 37-45. ISSN 2088-4117

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Abstract

The aims of the research are to acknowledge, to analyzes, and to describe the meaning of communication message of Sengkang silk material, especially of consummers’ choice. The research type is a desriptive qualitative approach with observation and indepth interviews with craftsmen and consummers of Sengkang silk material. Data analysis technique in this research is semiotic analysis of the subject, i.e. to review the meaning of Sengkang silk motives with meaning analysis of Charles Sanders Pierce’s triangle meaning of sign, object, and interpretant. The results of the research indicated that Sengkang silk material motive has philosophical and symbolic meaning of Bugis customs and culture. Motives of consummer’s choice are traditional motives which includes Balo Tettong, Mallobang, Balo Renni, Cobo’, Bombang, and Lagosi. The consummers of Sengkang silk purchase silk materials according to the motive concepts and colour, without prior knowledge of meaning of the silk material motives.

Item Type: Journal Article
Subjects: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2002 Cultural Studies > 200209 Multicultural, Intercultural and Cross-cultural Studies
Divisions: Fakultas Ushuluddin Adab dan Dakwah > Program Studi Komunikasi dan Penyiaran Islam
Depositing User: Sulvinajayanti Sulvinajayanti
Date Deposited: 29 Dec 2017 12:55
Last Modified: 29 Dec 2017 12:55
URI: http://repository.iainpare.ac.id/id/eprint/61

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